First, meet Owen, my nephew who was born with hereditary spastic paraplegia. But don’t tell him that. This Eagle Scout and downhill skiier has established a non-profit organization with an objective of instilling confidence by example. The logo development coincided with his recumbent bicycle ride from Camden, Maine to Key West, Florida — Owen’s Ride. Our creative initiative looked to frame Adaptive Sports Awareness as a positive and active adventure. The design incorporates an easily stenciled typeface, Expletus and a vibrant, primary color scheme. The wheels would represent the current Owen’s Ride event and change to highlight other current advocacy or activity.