This campaign for JPMorgan Chase was designed to clarify the Annual Benefit Enrollment process. Likening the process to a cycling trip one might take through the country, and illustrating the various scenarios one may encounter gives the material a light and happy feeling. Included in the campaign were tabloid sized trifold “roadmap,” 24 x 36in posters, 5 x 7in postcards, email postcards, and website banners.
My role: From initial client input and creative brief to hand-off of various pieces for printing/implementation. The strategy called for identifying an illustrative style, color pallette, typography that would support the idea of the enrollment process as being easy and enjoyable. The design needed to reflect non-gender and non-ethnic specificity.