Connections is Mass Audubon’s member newsletter delivered four times a year. The 8.5 x 11in, 16-page periodical reports on significant conservation activities in the Bay State. It includes program schedules, legislative updates, volunteer information and events, and a seasonal feature for kids.
My role: A redesign of the existing newsletter was the initial focus of my responsibility. The Mass Audubon team wanted to update the cover as well as revisit the readability of typography throughout. Each issue presented editorial content that leant itself to interesting and creative page design. The newsletter design remained a fun and consistent program for 9 years before the organization decided to bring it in-house.