The “pitchbook” is a tool of the salesforce, showcasing the press capabilities in a hands-on sample format. For the Imagepress C700/C800, the concept of “How to C” was developed to encapsulate the idea of looking at the pages and discerning the details that the content referenced, while at the same time drawing a parallel to the user-friendly nature of the press. Wiro-bound in calendar style, the piece lays flat for ease of presentation.
My role: Concept development through production also including development of “How to C” campaign and identity. Designed to illicit conversation and residual impact, the demand for these pitchbooks from the sales team was overwhelmingly positive.