Joseph Webster is a fine art glass craftsman in Biddeford, Maine. For his first operating studio launch he needed both a visual identity and an easily updatable web presence. The wordmark that we crafted speaks directly to the nature of the glass blowing process, a meticulous choreography of heating and cooling. Focusing on the distinct “W” letterform of the Raleway typeface and creating the illusion of a smooth, reflective surface, a clean mark allows the elegant artwork a vibrant contrast. For the website, previous online navigation needed to be greatly simplified and organized. The choice of Squarespace as platform ensured the client’s ability to update in the future.
My Role: Initial creative input with the client and supporting team, concept development and website build-out.