Springwell is a non-profit organization that coordinates and manages care for aging individuals with differing abilities. Dignity and self-determination are the bottom line, for the aging as well as for those who are the caregivers. Our creative direction needed to emphasize a feeling of trust and respect. Existing (and excellent!) portraits of residents would serve to support that goal. A bright and energetic color pallette creates an optimistic tone while short script style typography rounds out the design.