Hewlett-Packard is well-known for its successes in the digital printing industry. These digitally printed brochures for HP were all designed from “the ground up” using the HP identity standard and their extensive image library. Futura frames everything in the perfect high tech yet approachable voice.
My role: Design for these pieces required careful and thorough image research. Pulling from the company’s image library, the correct images were vital to telling the story. Layout utilized HP’s grid system, hence would require frequent back and forth with copywriter to create the appropriate style of messaging.