Now in it’s 8th year, the Skin Cancer Foundation’s Road to Healthy Skin Tour has proved to be a successful road tour, bringing free skin screenings to people across the country. The "skin" of the vehicle becomes a very interesting metaphor for a skin screening, as you can perceive the larger message from a distance and discover preventive measures at close range.
My role: As chief designer and art director, my challenge was to develop a memorable vehicle that people could spot from a distance. As a moving vehicle, the message needed to be clear and easy to see. For people standing in line next to the vehicle, the educational layer of the graphics is critical.