SubCom installs cables on the ocean floor, essentially connecting continents with each other. The “viewbook” is an overview of the services, processes, and legacy of the company. Designed in a smaller form factor than the typical 8.5 x 11in corporate brochure, the 8.25 x 5.75in, 60-page booklet creates a more intimate presentation for the reader. On-location photography by Bill Gallery and Brian Smith drive the visual storytelling. Corporate typeface Gotham created the necessary clarity on the colorful and undulating pages.
My role: If you have ever designed and produced a 60 page book in one week, you know that it can be a daunting task. But that was exactly my challenge with this viewbook, and I delivered on time. Of course this was a tribute to, and an example of, the importance of working as a team — each piece coming together efficiently. Some of the elements developed for the book were later leveraged for corporate video production and trade show graphics.