HTML5 and media convergence were the hot topics for the World Wide Web Consortium in 2012 at the Mobile World Congress in Barcelona. W3C’s dual objective was to educate and drive membership in the consortium. As a member, the value of being involved in the latest developments, i.e. “the transformation,” in coding and web standards can be a great asset to your business.
My role: Concept development through production of all pieces of the campaign. As well as celebrating interest in the idea of media convergence across devices, the MWC presence was successful in generating great interest in membership.